Every Guest is a Hero: Disney’s Theme Parks and the Magic of Mythic Storytelling
Every Guest is a Hero is truly an amazing, well-thought out and interesting book that every Disney lover (and even those few non-Disney lovers in the world) should read.
– Janice Brady, The Adult Side of Disney
Every Guest is a Hero makes fascinating reading for aspiring theme park designers, psychologists and anyone interested in the visitor experience.
– Charles Read, blooloop.com
Adam M. Berger - Author 